Operating in the growing hybrid genre of electro-rock, Midwest Product combines live instrumentation with electronics to create music which is both danceable and engaging. Tight, witty, and intelligent, this is electronic with an indie rock soul; taking the best of both worlds to form something new yet familiar. The Ann Arbor, MI based trio - Ben Mullins (electronics/guitar), Chad Pratt (Drums) and Drew Schmieding (bass/keys)- released their debut album, Specifics, on Ghostly International in 2002.

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